Bring On Tomorrow - Ford 2020 Campaign
Bring on Tomorrow
A new brand direction names ‘Bring on Tomorrow’ by Ford is signalling a shift in its passenger vehicles.
With Ford looking to commit to leading the way during a time of huge transformation, Ford is going to be delivering 14 electrified vehicles to customers by the end of 2020. They are also promising that all future passenger vehicles coming to the market will all be electrified.
“This new brand direction is much more than a marketing campaign – it is a new guiding attitude for Ford employees that reflects these fast-paced times and illustrates Ford’s position at the forefront of real change,” said Anthony Ireson, director, Marketing Communications, Ford Europe”.
The first ‘Bring on Tomorrow’ TV advertisement sees the all-electric Mustang Mach-E, available to pre-order in selected European markets now. This advert helps customers reimagine the Mustang ideas of freedom, progress, fast performance and a touch of rebellion, and embodying Ford’s powerful electric future.
The new Ford Puma crossover, which introduces Ford’s advanced, fuel-saving mild-hybrid powertrain technology alongside head-turning design is the second car featured on the ‘Bring on Tomorrow’ advertisement.
The third advert launching in April will be focused on the all-new Kuga SUV. Being Ford’s most electrified vehicle ever, offering plug-in, full-, and mild-hybrid engine options in 2020. All three adverts feature the track “Power” by Kanye West, chosen for its energy and simplicity as well as lyrical themes of confidence, determination and modernity.
The team here at Bolands Wexford are extremely excited for the new direction Ford as a company are taking and we are ready to take this new journey in electrification and innovation with them.
The new Ford Puma Hybrid SUV is now available to test-drive & order at Bolands Wexford Town. We also expect to have the All-New Ford Kuga Plug-In Hybrid in our showroom mid-March.
So don’t miss out contact our team and register your interest today and we will make sure you will be the first to know when the new 2020 Ford vehicles arrive.